Site updated Friday, September 13, 2002 08:28 AM

  Search Site: Google 

Behind the lens ... Richmond's Danny Sayson was recently awarded a gold medal in the 2002 Creative Excellence Awards, sponsored by the Wedding and Event Videographers' Association, for a three-and-a-half minute entry in the pre-ceremony category. (Trevor Rate photo)

Documenting a life story

Award-winning local videographer believes in more than just recording an event

By Trudi Beutel (tbeutel@richmond-news.com)

Richmond videographer Danny Sayson's life documentaries have set a new standard for wedding videos.

"When people think of wedding videos they think of Uncle Henry or Uncle Charlie with their camcorder," said Sayson, fresh off his gold medal win at the 2002 Creative Excellence Awards, sponsored by the Wedding and Event Videographers' Association.

"They're now MTV-style video quality."

His three-and-a-half minute competition entry into the pre-ceremony production category garnered praise from the 1,000-plus crowd who gathered Aug. 28 at Bally's Convention Centre in Las Vegas.

For Sayson Video Productions, the gold award is the equivalent of receiving an Oscar.

The Chan Wedding, his winning piece, documents the bride preparing for her big day. The montage includes baby pictures and family photos, as well as still-lifes which highlight the ring, wedding dress and flowers.

Sayson's piece took two hours to shoot and 10 days to edit. It was chosen from hundreds of international entries as the best in its category.

But don't call it a wedding video. That term carries with it amateur-ish connotations. "They're called life documentaries," Sayson clarified. "The wedding video is part one because the couple have the rest of their lives together."

Although the 1988 Richmond High grad seemed destined for a career in image preservation - he was never in any family photos because he was always the one behind the lens - wedding and special event videography wasn't necessarily in the cards, but a brief foray into broadcast journalism by way of the B.C. Institute of Technology confirmed to Sayson his celluloid interest didn't lie in chasing ambulances or hounding politicians.

"What's the opposite of all that?" Sayson asked. "Weddings because they're about celebrations and happiness. I basically enjoy capturing the happiest moment in somebody's life."

After practising his craft with his own siblings (there's seven of them), Sayson struck out on his own; dabbling with new video techniques and technologies that give his creations a trade-mark look.

While Hollywood-style optical filters provide hazy, dream-like effects, fades and star-burst reflections, broadcast-quality video equipment, steady-cams and micro-chip wireless microphones make for picture quality, movement and sound that was formerly reserved for the big screen.

Regardless of the technological tweaks, the best videos, Sayson said, come from pre-planning and developing a relationship with the bride and groom. During several pre-wedding meetings, Sayson and his clients work together to choose music and filters as well as define the video's tone, feel and whether it will be shot in colour or black and white.

But Sayson doesn't only videotape weddings, he also produces special event and corporate videos. He's even created videos for a number of funerals. Looking at his portfolio, it seems Sayson, in fact, has captured almost the entire life-cycle on tape except for one important event - birth.

"I'm looking forward to doing that one, but so far there have been no takers," he said.

Sayson can be reached at 604-725-0677.

back to top

 


All contents of this site are copyright by Lower Mainland Publishing Group Inc., A Canwest Company. 
No re-use of any portion of this site is permitted in any medium without the express written consent of LMPG. Please contact the webmaster for more information.